Having worked in advertising for more than 35 years, I got quite accustomed to hearing puns.
And truly ~ although I was not making a living as a writer ~ I wrote quite a few of them myself. Either to the disgust of the writer working on the assignment, or...to the delight of the
writer working on the brief. Many writers were totally against this practice of letting the art
director write the headline. But not the best writers! Creating an ad or a campaign requires all
of one's creative skills, and I decided early on to 'let' the writer dictate the visual. After all, as an
art director, I speak and write English (and a couple other languages) and conversely, writers
have eyes and can develop quite a command of the interesting visual, just by having this ability. Right now, I'm trying out a program that is offering me a Free Skin...and that is the
reason I'm writing this. Take care, and enjoy the coming of Spring. I know I am...